The Geena Davis Institute, founded by Two-time Academy Award winner Geena Davis, set out to overhaul their branding and refresh their social media strategy in celebration of their 20th anniversary. As a leader in research with deep industry ties, the rebrand needed to make a splash while simultaneously reaffirming GDI’s longtime mission.
The Institute is a pioneer in influencing equitable portrayals of gender, race and ethnicity, LGBTQIA+, disability, age 50+ and body type across entertainment media. With 20 years of impact under their belt, they have no intention of slowing down, making the need for a thoughtful and purposeful social media presence a critical element in their success.
Role
Graphic Designer at Gatesman Agency
What we did
Visual Identity, Social Media Strategy, Brand Positioning
Geena Davis Institute
Brand & Identity Refresh
Before outlining a social strategy, we first aligned on content pillars that connect back to the Institute’s vision, mission and values. Those pillars center around the Institute’s role as an inclusivity pioneer, their research-based approach, the life-changing impact they make within the entertainment and media industry, and the Institute’s determination to build a better world.
ALIGN ON CONTENT PILLARS
We incorporated GDI’s vibrant rebrand across all platforms and media, focusing on creating graphics that were visually interesting and engaging, but also digestible enough so that the main focus–research findings and widespread impact–was easy to understand in bite-sized graphics. We leveraged the vibrant colors in GDI’s new palette to draw the eye and create a high energy, pop art style throughout. On launch day, we debuted the new branding with a refresh of all social media pages announcing the kick-off of GDI’s 20th anniversary celebration.
THE LAUNCH